Opaque agency theater
Slide decks without audit trails. Findings massaged for the room. No way to see QC status mid-study.
Canada & US · Insights teams · Portal-first
Go/hold/kill research you can defend — delivered in one portal.
For CA and US insights and brand teams who need a decision this quarter. We run concept tests, brand pulse, and decision qual — with fieldwork QC, coding trails, and locked decks visible to your stakeholders.
Typical response within 1 business day · Human QA on every delivery · CA & US briefs
CPGFintechPublic sectorAgencies
Human QAOn every delivery
Portal in productionQC · trails · locked decks
CA & USJurisdiction-aware briefs
1-day responseTypical business-day SLA
Most research fails in the last mile.
Beautiful instruments still produce late decks, mismatched numbers, and soft-pedaled readouts. When leadership asks the hard follow-up, you need a trail — not theater.
Last-mile chaos
Numbers that don’t match tables, field exceptions buried in threads, AI coding with no review trail.
DIY tool sprawl
Survey platforms, coding spreadsheets, PPT chaos — none of which survive an audit or a rushed C-suite readout.
Senior research × a delivery OS — one system.
Candour is the CA+US research partner that runs concept, brand, and decision-qual work and delivers an auditable readout in one client portal — so you get answers you can defend, not opaque slide theater.
Packaged solutions answer the business question; the portal is how we run and prove the work.
Packaged solutions
Decision cards for the calls you need this quarter — indicative CAD from-prices, clear timelines, and deliverables you can take to procurement.
From $8.5k CAD
Concept Test
Go / hold / kill (or prioritize) with defensible method
Deliverables
- Instrument + soft-launch QA
- Fieldwork with QC visible
- Coded opens with trail
- Locked PPTX + portal archive
From $4.5k CAD / wave
Brand Pulse
What moved, why, what to ignore this wave
Deliverables
- Wave instrument from Library
- QC’d field
- Trend charts in locked deck
- Portal wave archive
From $12k CAD
Decision Qual Sprint
Room-ready recommendation with evidence clips / verbatims
Deliverables
- Guide + recruit plan
- Sessions
- Human-led analysis with AI assist + trail
- Locked readout + portal archive
Full-service path: brief spans design through multi-method readout — scoped from conversation. Request a brief with need set to full-service.
Your study’s operating system — not another dashboard.
Packaged solutions answer the business question; the portal is how we run and prove the work. One composite view — approvals, exceptions, and manifests — paired with buyer outcomes.
Locked, QA’d readouts
Every export has a numeric receipt — QA manifest green + approve gate before anything leaves.
Fieldwork you can audit
Exception queues and evidence packets your stakeholders can see mid-study.
Open ends with a trail
Every recommendation traces to verbatims — AI suggests; humans decide.
Soft-launch only when ready
Checklist + sign-off — no unreviewed instrument goes live.
Institutional memory
Reuse prior work with an approve log — draft → approve → reuse.
How it works
Four steps from brief to defensible decision.
- 01
Scope the decision
We lock the business question, markets, and success criteria — go/hold/kill, brand moves, or room-ready qual.
- 02
Field with QC visible
Fieldwork runs with batch scoring and exception queues your stakeholders can see in the portal.
- 03
Analyze with human + AI trails
Coding and analysis leave a review trail. AI assists; researchers own the call.
- 04
Deliver locked decks + archive
QA’d PPTX exports, numeric manifests, and a portal archive your team can revisit.
Trust built into delivery — not bolted on after field.
PIPEDA and CCPA awareness as design practice: purpose limitation, minimal collection, role-gated access, and clear handling of respondent data. Jurisdiction-aware study design — not a multi-region CDN claim.
Role-gated portal
Viewer through client admin and Candour admin — the right people see the right surfaces, with audit-minded workflows.
Approval gates
Instrument soft-launch, coding decisions, and deck exports require human sign-off before they leave the building.
Privacy by design
Honest language about what we practice — without fake SOC2 / ISO claims we don’t hold.
What a readout looks like
Proof ladder — anonymized case notes and sample readout structure. Public case names limited; ask us for relevant anonymized examples.
Sample readout structure
- Decision frame — the call leadership must make, and what “good enough evidence” means.
- Go / hold / kill (or brand moves) — blunt recommendation with confidence bounds and method limits.
- Evidence spine — tables tied to charts; QA manifest attached; open-end codes with lineage.
- What to ignore — noise called out so the room doesn’t chase it.
- Portal archive — locked deck, evidence packets, and study record for reuse decisions.
Anonymized case notes
Example shape: n=400 CA concept test · 3 weeks · hold on Variant B · messaging revised before media buy. Ask for a relevant redacted example.
Human QA
Analyst and researcher review before anything reaches your portal — charts and codes included.
Request a brief
Tell us the decision you need to make. We’ll come back with scope, timeline, and a clear path through the portal.
- Typical reply within 1 business day
- Human QA on every delivery
- Scoping questions or a working-session time — not a mailto black hole