Concept Test
Pressure-test product, messaging, and creative concepts before you scale spend. Clear go / hold / kill signals grounded in respondent reality — not wishful narrative.
Candour · CAN-der · honesty
Market research with the courage to say what the data actually says
Canada and the US. Privacy-native. Portal-first. We help brands and agencies decide with clarity — concept tests, brand pulse, and decision-grade qual — without soft-pedaling the findings.
Services
Focused offerings for teams that need a clear answer — plus full-service support when the brief spans design, field, analysis, and readout.
Brand Pulse
Track awareness, consideration, and equity with a cadence your team can act on. We surface what moved, why it matters, and what to leave alone.
Decision Qual Sprint
Fast qualitative depth when a decision cannot wait for a full field. Structured interviews, tight synthesis, and recommendations you can take into the room.
Need something broader? We also run full-service programs — from instrument design through fieldwork, analysis, and executive readout — under the same portal and privacy standards.
Approach
Premium firm discipline with a modern delivery stack — Ipsos/Kantar energy, without the opaque process.
Portal-first delivery
Briefs, fieldwork status, files, and insights live in one secure client portal — so stakeholders share a single source of truth instead of a mail thread.
Privacy by design
We design studies with PIPEDA and CCPA awareness from the start: purpose limitation, minimal collection, and clear handling of respondent data.
Honest findings
Candour (CAN-der) means we say what the data actually says — including when the answer is uncomfortable. Methodology and QA are visible, not buried.
Canada & the United States
We work across both markets with logical data residency in mind — designing studies so respondent and client data are handled appropriately for the jurisdiction and the brief.
Canada
Domestic and cross-border work with PIPEDA awareness, bilingual capability when the brief requires it, and clear documentation of how data moves.
United States
National and regional studies with CCPA awareness where applicable, and the same portal-first delivery your Canadian stakeholders already use.
This site is currently served from an interim host at candour.ragidi.com. It is the live production portal and marketing surface while dedicated Candour infrastructure is prepared — not a multi-region CDN claim.
Methodology
Transparent design, sampling logic, and limitations — written so decision-makers can trust the call.
PIPEDA + CCPA awareness
Privacy requirements folded into instruments, vendors, and retention — not bolted on after field.
Human QA
Analyst and researcher review before anything reaches your portal — charts included.